The Health insurer Aetna is giving its workers free Apple Watches. But now looks ready to expand these bonuses to everyone. CNBC sources understand that Aetna is in talks with Apple to offer a free or discounted Watch as a perk to all eligible customers -- no small number when Aetna is covering 23 millions of people. It's not sure what would deal look like, but Aetna may like to hand out wristwear early in 2018.
Whatever money Aetna spends on smartwatches could easily be worthwhile if it results in fewer insurance claims. Apple, meanwhile, might see this as part of its growing plans to become a mainstay in digital health.Neither company is commenting on the apparent leak. With that said, the talks reportedly involve executives as well as chief medical information officers from hospitals around the US. This isn't a casual exploratory talk, in other words.If it's willing to take a financial hit, an agreement could score millions of new Apple Watch customers (some of whom might become repeat customers) and cement the Watch's reputation as a fitness tool.x
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Whatever money Aetna spends on smartwatches could easily be worthwhile if it results in fewer insurance claims. Apple, meanwhile, might see this as part of its growing plans to become a mainstay in digital health.Neither company is commenting on the apparent leak. With that said, the talks reportedly involve executives as well as chief medical information officers from hospitals around the US. This isn't a casual exploratory talk, in other words.If it's willing to take a financial hit, an agreement could score millions of new Apple Watch customers (some of whom might become repeat customers) and cement the Watch's reputation as a fitness tool.xx
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